Concept resist excellent summer heat and emerged as a new standard in the early autumn flower production zele.Sazdaden to satisfy the demand of supermarkets in premium production concept quickly established itself and is a preferred hybrid prerabotvatelite.Formira dense, heavy, fully samozavivashti is snowy white heads with excellent presentation and taste kachestva.Vegetatsionen period 85-90 days after razsazhdane.Preporachva is early autumn, but successfully cultivated and later production.